Rush Hour CCTV Privacy Policy

This Privacy Policy describes how Rush Hour 155 ("we," "us," or "our") collects, uses, stores, and protects information when you visit our website at rushhour155.com (the "Site"). We are committed to protecting your privacy and handling your data transparently. By using this Site, you agree to the practices described in this policy.

Effective Date: January 15, 2026

Rush Hour CCTV: Information We Collect

We collect information in several ways when you interact with our Site. The types of data we gather depend on how you use our services.

1.1 Analytics Data

When you visit our Site, we automatically collect certain technical information through analytics tools, primarily Google Analytics. This data includes your IP address (anonymized where required by law), browser type and version, operating system, device type (desktop, mobile, tablet), screen resolution, pages visited and time spent on each page, referring website or search engine, geographic location at the country and city level, and the date and time of your visit. This information is collected through cookies and similar tracking technologies. It does not personally identify you and is used in aggregate form to understand how visitors interact with our content.

1.2 Cookies

Our Site uses cookies, which are small text files stored on your device when you visit. Cookies help us provide a functional and personalized experience. We use three categories of cookies on this Site, each serving a distinct purpose. Details on each type are provided in the Cookies section below.

1.3 Form Submissions

If you contact us through our contact form, we collect the information you voluntarily provide, which includes your name, email address, the subject of your inquiry, and the content of your message. We use Formspree as our form processing service. When you submit a form, your data is transmitted to Formspree's servers for processing and delivery to us. Formspree's own privacy policy governs their handling of this data. We do not collect form data passively; it is only gathered when you actively submit a form.

2. How We Use Information

We use the information we collect for the following purposes, and we do not use your data beyond what is described here.

2.1 Improve Your Experience

Analytics data helps us understand which pages and content are most valuable to our visitors. We use this information to improve site navigation, optimize page load times, create content that addresses visitor interests, and identify and fix technical issues. For example, if analytics show that a significant percentage of visitors leave a particular page quickly, we investigate whether the content needs improvement or if there is a technical problem.

2.2 Analyze Traffic

We use aggregated analytics data to understand traffic patterns, peak usage times, geographic distribution of our audience, and the effectiveness of our content. This data is used in aggregate form and does not involve tracking individual users across the internet. We do not build personal profiles based on your browsing behavior on our Site.

2.3 Respond to Inquiries

When you submit a contact form, we use your name and email address solely to respond to your inquiry. We do not add your email to any marketing lists, send you promotional content, or share your contact information with third parties unless required by law. Your inquiry data is used exclusively for the purpose of addressing the question or concern you raised.

3. Legal Basis for Processing (GDPR Article 6)

We process personal data under the following legal bases:

• Consent (Article 6(1)(a)): Analytics cookies are only placed after you click "Accept All" in our cookie banner. You can withdraw consent at any time via the "Cookie Settings" link in the footer.
• Legitimate Interest (Article 6(1)(f)): Essential cookies that enable basic site functionality such as remembering your cookie preferences. These do not require consent as the site cannot function without them.
• Consent (Article 6(1)(a)): When you submit our contact form, you consent to us processing your name and email to respond to your inquiry.

4. Cookies

Cookies are fundamental to how our Site operates. Here is a detailed breakdown of the cookie types we use, what they do, and how you can manage them.

4.1 Essential Cookies

These cookies are necessary for the basic functionality of our Site. They enable features such as remembering your cookie consent preference, maintaining session state as you move between pages, and ensuring security features function correctly. Essential cookies cannot be disabled without breaking core site functionality. They do not collect personal information and are deleted when you close your browser or shortly after.

4.2 Analytics Cookies

We use Google Analytics cookies to collect anonymized usage data about how visitors interact with our Site. These cookies track page views, session duration, bounce rates, and navigation paths. Google Analytics cookies typically have a lifespan of up to 26 months. The data collected is processed by Google and is subject to Google's privacy policy. We have configured Google Analytics to anonymize IP addresses, meaning your full IP address is never stored in our analytics reports.

4.3 Preference Cookies

These cookies remember choices you make on our Site, such as your cookie consent selection and any display preferences. Preference cookies improve your experience by ensuring consistent settings across visits. They typically persist for up to 12 months and do not track your activity on other websites.

4.4 How to Manage Cookies

You have full control over the cookies stored on your device. You can manage cookies through several methods. First, when you first visit our Site, a cookie consent banner allows you to accept all cookies or reject non-essential cookies. Second, most web browsers allow you to view, manage, and delete cookies through their settings menu. You can typically find this under Privacy, Security, or Cookies in your browser preferences. Third, you can opt out of Google Analytics tracking specifically by installing the Google Analytics Opt-Out Browser Add-on, available at tools.google.com/dlpage/gaoptout. Fourth, you can clear all cookies at any time through your browser settings, which will reset your preferences on our Site and all other sites you visit.

Please note that disabling essential cookies may prevent some features of our Site from functioning correctly.

5. Third-Party Links

Our Site contains links to third-party websites, including online casino platforms where Rush Hour by 155.io is available. These casino links are clearly marked with rel="nofollow" attributes and open in new browser tabs. When you click on a casino link and leave our Site, you are subject to the privacy policy and terms of service of that third-party platform. We are not responsible for the privacy practices, data collection methods, or content of any third-party website.

We strongly encourage you to read the privacy policy of any casino or external site before providing personal information, creating an account, or making financial transactions. Each casino platform has its own data handling practices, which may differ significantly from ours. Our inclusion of links to these platforms does not constitute an endorsement of their privacy practices.

Third-party services integrated into our Site include Google Analytics for traffic analysis and Formspree for contact form processing. Both services have their own privacy policies that govern how they handle data collected through our Site.

6. Data Retention

We retain different types of data for different periods, based on the purpose for which the data was collected and applicable legal requirements.

6.1 Analytics Data

Google Analytics data is retained for a maximum of 26 months from the date of collection. After this period, the data is automatically deleted from Google's servers. We have configured this retention period in our Google Analytics settings, and it is the maximum duration we consider necessary for understanding long-term traffic trends. Anonymized, aggregated reports generated from this data may be retained indefinitely, but these reports do not contain any information that could identify individual visitors.

6.2 Form Submission Data

Data submitted through our contact form, including your name, email address, subject, and message content, is retained for a maximum of 12 months from the date of submission. This retention period allows us to reference previous conversations if you contact us again about a related matter. After 12 months, form submission data is permanently deleted from our systems and from Formspree's servers as per their data retention policies.

6.3 Cookie Data

Cookie lifespans vary by type. Essential cookies are session-based and are deleted when you close your browser. Analytics cookies persist for up to 26 months. Preference cookies persist for up to 12 months. You can delete all cookies at any time through your browser settings, regardless of their scheduled expiration.

7. International Data Transfers

Some of our service providers are based outside the UK and European Economic Area (EEA):

• Google Analytics (Google LLC, USA): We use Google Analytics 4 with IP anonymisation enabled. Data is transferred to the United States under Standard Contractual Clauses (SCCs) approved by the European Commission. Google's data processing terms include commitments to protect EU/UK personal data.
• Formspree (USA): Our contact form is processed by Formspree Inc. Form submission data (name, email, message) is transferred to the United States under SCCs. Data is retained for 12 months and then deleted.

We only use processors that provide adequate safeguards for international transfers as required by UK GDPR and EU GDPR Chapter V.

8. Your Rights

If you are located in the European Economic Area (EEA) or the United Kingdom, you have specific rights under the General Data Protection Regulation (GDPR) and the UK GDPR regarding your personal data. Even if you are outside these regions, we extend these rights to all our visitors as a matter of good practice.

8.1 Right of Access

You have the right to request a copy of any personal data we hold about you. We will provide this information in a commonly used electronic format within 30 days of your request.

8.2 Right to Rectification

If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or complete it. We will make the necessary changes within 30 days of your request.

8.3 Right to Erasure

You have the right to request that we delete any personal data we hold about you, subject to certain legal exceptions. Upon receiving a valid erasure request, we will delete your data within 30 days and confirm the deletion to you. This includes requesting deletion of form submission data and any analytics data that may be linked to your identity.

8.4 Right to Data Portability

You have the right to receive any personal data you have provided to us in a structured, commonly used, and machine-readable format. You also have the right to request that we transmit this data directly to another data controller where technically feasible.

8.5 Right to Object

You have the right to object to the processing of your personal data for specific purposes, including analytics and direct marketing. If you object to analytics processing, we will cease collecting data about your visits. You can exercise this right at any time by contacting us or by using the cookie consent controls on our Site.

8.6 Right to Restriction of Processing

You can request that we restrict the processing of your data while we verify the accuracy of your data, while we assess a legitimate interest claim, or if processing is unlawful but you oppose erasure.

8.7 Right to Lodge a Complaint

If you believe your data protection rights have been violated, you have the right to lodge a complaint with a supervisory authority. In the United Kingdom, this is the Information Commissioner's Office (ICO) at ico.org.uk. If you are located in the EU/EEA, you may contact the data protection authority in your member state.

To exercise any of these rights, please contact us using the details provided below. We will respond to all legitimate requests within 30 days. If your request is particularly complex, we may extend this period by an additional 60 days, but we will notify you of any extension and the reasons for it.

9. Data Security

We implement reasonable technical and organizational measures to protect the information we collect. Our Site is served over HTTPS, which encrypts data transmitted between your browser and our servers. Access to analytics data is restricted to authorized personnel only. Form submissions are transmitted securely through Formspree's encrypted infrastructure. We regularly review our data handling practices to identify and address potential vulnerabilities.

However, no method of data transmission over the internet or electronic storage is 100 percent secure. While we strive to protect your information, we cannot guarantee absolute security. If you become aware of any security breach affecting your data, please contact us immediately.

10. Children's Privacy

Our Site is intended for individuals aged 18 and older. We do not knowingly collect personal information from anyone under the age of 18. If we become aware that we have collected data from a minor, we will take immediate steps to delete that information. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can take appropriate action.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or regulatory guidance. When we make material changes, we will update the "Last Updated" date at the bottom of this page. We encourage you to review this page periodically to stay informed about how we protect your data. For processing based on consent, material changes will require us to obtain your renewed consent. We will not treat your continued use of the site as acceptance of changed processing terms.

12. Contact for Privacy Inquiries

If you have any questions about this Privacy Policy, want to exercise your data rights, or have concerns about how we handle your information, please contact us at:

Email: [email protected]

Please include "Privacy Inquiry" in your subject line so we can route your request appropriately. We aim to respond to all privacy-related inquiries within 5 business days and to fulfill formal data rights requests within 30 days as required by GDPR.

Note for EU/EEA Users: As a small-scale operator based in the United Kingdom, we are committed to responding to data protection inquiries from EU/EEA residents within the timelines required by the EU GDPR. If you require a local representative in your member state, please contact us and we will assist you accordingly.

Last updated: February 19, 2026